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Finding Real Estate on the Move

Ten years ago, home sellers who placed photos of their home on the Internet were hailed as imaginative pioneers of the new online age of home marketing. And homebuyers who surfed the Internet for listings were viewed equally as cyber-progressive.

What a difference a decade makes.

Today, real estate consumers thrive online, and on the move — nearly 90 percent of homebuyers, in fact, start their home search online, according to the National Association of Realtors.

Internet usage, and specifically mobile-internet usage is second nature with buyers who appreciate the convenience of mobile shopping as a way to pre-screen properties by weeding out the duds. Sellers are now getting a crash course in the must-do’s of marketing on the mobile information superhighway.

Consumers can access real estate information on-the-go, using the new Prudential Locations Mobile App. This ad-free app is available for free for users of iPads, iPhones, and all Android phones, and can be easily downloaded from /mobile. Most importantly, it’s always-on, 24/7, and is always current.

One of the key features of this mobile app is mapping that can show you what’s happening where you are at the moment, making searching for open houses a breeze. One click and all the properties available for sale, plus recent sales appear as pin-drops on a map surrounding your current location. You simply click on any of these properties to view detailed property information, view high-resolution photos and even connect directly with your Prudential Locations agent.

According to Marshall Mower, Realtor and partner at Prudential Locations, a home seller’s presence online is no longer optional — it is essential.

Mower, who is currently the leading Internet sales agent at the company, says that buyers are sophisticated and know what they want.

“Your online listing will either win you a showing appointment, or get you crossed off the list,” says Mower. “So it really boils down to choosing an agent who understands how to effectively market your property online and to mobile users.”

Effective Internet marketing strategies play a significant role in a modern-day campaign to sell a home. Strategies include compelling property descriptions and write ups, plus lots of professional photography to accentuate the property’s most

attractive selling points. A good agent will know what buyers are looking for, what buzzwords to emphasize and what steps to take to best prepare a home for the on-the-move market.

Great photographs, according to Mower, are the key to getting a mobile-buyer’s attention.

“Photos are the single most important aspect of online marketing,” he adds. “Buyers want to see what a property looks like before they make the effort to see the property in person. When you catch a buyer’s attention, you have a shot at them wanting to make an appointment, and potentially make an offer.”

The biggest turnoff, he says, is not enough photos, or photos of poor quality.

It isn’t necessary to include a photograph of each room. For example, don’t use a photo of the bathroom unless it’s one of the amazing selling points of the home. Shoot only the home’s best features.

“Other turnoffs include inaccurate information, typing errors, or a poor grammatical description of the property,” cautions Mower.

In addition to helping sellers, the mobile-Internet is helping buyers preview properties in their price range to determine which homes best meet their wish list. Mobile access to the Internet can provide buyers with the inside track on market statistics and noteworthy details about their neighborhood of choice.

“First and foremost, our Mobile App helps buyers and sellers have a better understanding of the current market conditions in their specific neighborhood or condominium complex,” says Mower. “Recently sold comparable properties are the best indicator of current market value. The Prudential Mobile App provides this information.”

Viewing photos and statistics on sold properties can also be useful in helping sellers price their home or help buyers determine value, by comparing properties that have already sold. With the Prudential Mobile App buyers can “tour” these homes, see the inside and analyze the condition of properties without driving to see each one, which might take days. is the first website to combine HiCentral’s Multiple Listing Service data, with and the classified section of the newspaper into one. The sophisticated new format merges real estate data from a variety of resources making it the most comprehensive database of properties for sale in Hawaii — including foreclosures, new construction and properties listed for sale by owner.

The ad-free Prudential App gives you access to this comprehensive site and is available for free. It’s always-on, 24/7, and is always current — just the thing for “Finding Real Estate on the Move.”

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